Our team knows the education and career landscape from every angle and has the experience to prove it. Our founder, Joyce Romero, is a first-generation student who navigated the complexities of education without a roadmap, relying on tenacity, mentorship, and an unwavering belief in the power of education. She graduated at the top of her high school class, earned a full-tuition college scholarship, and completed three majors and a minor - setting the foundation for a career that would take her to the highest levels of American business.

Joyce went on to build a distinguished career at Fortune 500 companies, including the largest digital and print publisher in the United States, where she contributed to some of the most recognized media brands in the world from People, InStyle, Better Homes and Gardens, LIFE, and Travel & Leisure. Her work spanned international markets and sharpened her understanding of what it takes to thrive in competitive, fast-moving industries. She furthered her expertise with an MBA from Columbia Business School, one of the world's most prestigious institutions, where she honed her ability to lead, strategize, and mentor.

Having lived the student experience, the corporate experience, and the graduate school experience, Joyce founded Cuatro with a clear mission: to give every family access to the kind of guidance that changes trajectories. Cuatro's team of experts delivers personalized guidance to help parents and students navigate educational and professional decisions with clarity and confidence. We believe every child has a story worth investing in and we are committed to helping them write it.